AI Prompt Research finds the questions people are likely asking AI tools about your industry and tells you which ones your competitors are already answering and which ones nobody is covering well. The result is a prioritised content backlog you can take straight into the GEO Article Writer.
Before you run an analysis
The tool pulls your business entities and competitors from Settings automatically. Before your first run, make sure Settings → Company Profile has your core business topics filled in and your main competitors listed. The more accurate these are, the more relevant your results will be.
Running an analysis
Head to GEO Suite → AI Prompt Research and you’ll see the input form.
The Topic field is optional. If you leave it blank, the analysis will cover your full business landscape based on your saved entities. If you add a topic, for example domain transfers or website builder comparisons, the analysis zooms in on that specific area and generates prompts around it.
When you’re ready, click Run AI Prompt Research. The analysis runs through several stages and streams progress in real time: entity expansion, prompt generation, competitor web audit, your content coverage check, and final scoring. It typically takes 2–3 minutes.
Note: Analyses are limited by your plan (Pro: 4/month, Pro+: 10/month). Your remaining balance is shown next to the run button.
Understanding your results
Summary dashboard
At the top you’ll see six headline numbers: total prompts generated, critical gaps, significant gaps, your current coverage %, average competitor coverage %, and the topic cluster with the most gaps.
These give you a quick read on how competitive the landscape is and how much ground you have to cover.
The content backlog
This is the core of the results: a ranked table of every prompt the analysis identified, sorted by priority score. Each row shows:
- The prompt — the actual question people ask AI tools
- Priority score — calculated based on competitor coverage, competitor authority, the severity of your content gap, and business value
- Gap severity — Critical (you have nothing), Significant (minimal coverage), Minor (partial coverage), or None (well covered)
- Content type — recommended format such as guide, comparison, how-to, explainer, etc.
- Cluster — the topic group this prompt belongs to
Use the filter buttons above the table to narrow down to Critical Only or Significant+ gaps if the full list feels overwhelming.
The highest-priority items are your biggest opportunities. These are prompts where competitors are ranking and you have no content.
Recommended article group
Above the backlog table you’ll see a recommended group of four prompts that work well together as a single article. These are selected because they’re topically tight and address complementary angles.
Answering all four in one piece creates a more comprehensive, AI-citable article than covering just one.
Click Write in GEO Writer to take this group straight into the article pipeline.
If you’d like a different grouping, click Re-group and the tool will suggest a new set of four.
Competitor audit sources
Expand the audit sources section to see exactly which web searches were performed during the competitor coverage check and what was found.
This is useful if you want to verify the data or dig deeper into what your competitors have published.
Taking action on your results
There are two ways to move from research into writing:
- Use the recommended article group
- Click Write in GEO Writer and the four prompts are passed directly to the article pipeline
- Select your own prompts
- Tick any prompts from the backlog table and click Write Selected Prompts in GEO Writer
Both routes open the GEO Article Writer with your chosen prompts pre-loaded as the research foundation for the article.
Saved analyses
Every analysis is saved automatically. Switch to the Saved Analyses view to browse previous runs, reload results, or delete ones you no longer need.
This is useful for tracking how your content gap picture changes over time as you publish new articles.