The AI Visibility Tracker shows you whether your brand is being cited when people ask ChatGPT, Claude, Perplexity, and Google AI Overview questions related to your business. It runs automatically every week and tracks how your visibility changes over time, and how you compare to competitors.



Before you start


The tracker needs to know which brand to look for in AI responses. Before setting anything up, go to Settings → Company Profile and make sure your brand domain is filled in. If you also want to see how competitors compare, add them in the Competitors section, one per line, in the format Name, domain.


If your brand domain isn’t set, the tracker won’t be able to identify your brand in results. You’ll see a warning on the setup screen with a direct link to Settings.



Creating your first topic


A topic is a group of related prompts you want to track. You might create one topic for your brand’s core use case, and another for a specific product category.


  1. Give your topic a clear name, something you’ll recognise in a list, like Domain Registration or Website Builder Comparisons.
  2. Add your prompts in the textarea, one per line. These are the exact questions you want to see AI tools responding to.
  3. Click Save.


Good prompts are specific and conversational, the kind of thing someone would actually type into ChatGPT. Aim for 5–10 prompts per topic to keep your results focused and easy to interpret. Too many prompts across too many angles can make it harder to spot meaningful patterns in your visibility data.



Starting your first run


Once your topics are ready, click Next to reach the review screen. This shows all your topics and prompts together so you can sense-check everything before committing. When you’re happy, click Start Tracking.


The tracker will query all four AI engines for every prompt. You’ll see a progress indicator with the current stage and how many prompts have been completed. The first run typically takes a few minutes depending on how many prompts you have.



Understanding your results



Visibility %


This is the headline number. It shows the percentage of AI responses across all engines and prompts where your brand was cited. A score of 40% means your brand appeared in 40% of all the responses the tracker checked.



Citation share %


Of all the citations across every response, what proportion pointed to your brand. This is different from visibility. A brand can appear in many responses but get crowded out by competitors within each one.



The competitor leaderboard


Every domain that appeared in any citation is ranked by visibility %. Your brand is highlighted with a YOU badge. You can see how each competitor performs overall and drill into per-engine breakdowns to see if there are specific AI tools where you’re stronger or weaker.



The win/loss matrix


A grid showing each prompt against each AI engine. A cell shows Yes if your brand was cited in that response, and No if it wasn’t. This is the fastest way to identify which specific prompts are failing, and which engines are ignoring you.



Per-prompt citations


Expand any prompt to see the raw citations each engine returned, including the URL, title, and domain for every source cited. This helps you understand exactly who is getting cited instead of you.



Why the trend chart is empty on your first run


The trend chart only appears after your second run. It needs at least two data points to draw a line. After your second weekly check completes, the chart will show your visibility over time. The first run result is stored and will appear as the starting point.



How weekly scheduling works


After your first run, the tracker schedules itself to run again automatically every 7 days. You don’t need to do anything. Just check back in after a week to see updated results.


Why prompts lock after the first run

Once tracking has started, your prompts are locked and can’t be edited. This is intentional. Changing prompts mid-way would mean comparing different questions week to week, which makes trend data meaningless. If you want to track different prompts, create a new topic.



Browsing historical runs and exporting data


All previous runs are saved. Use the dropdown above the results panel to switch between them and compare snapshots over time.


To export a full report, click Export CSV. This downloads a spreadsheet with:



for the selected run.



Managing topics


If you want to stop tracking a topic, click Archive. This pauses weekly runs but keeps all your historical data intact.


You can restore an archived topic at any time from the Archived Topics section at the bottom of the page.


If you want to permanently delete a topic and all its run history, that option is also available, but it can’t be undone.